Henry Min

Henry Min

(Chief Product Officer, Nestivity)

Henry Min is a nationally recognized Product Visionary, Creative Director and Social Business expert, with over 15 years of hands-on product management, and creative design experience for some of the world’s best known companies. Henry started his career at Razorfish as employee number 18 and has led successful engagements focused on digital strategy, digital marketing, online communities and rich internet applications for the worlds leading brands. Henry subsequently joined Digitas and played a leadership role on the American Express interactive account for all strategic and conceptual projects for the consumer cards, OPEN for Small Business, and global advertising group.

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Session(s)

The Future Of Twitter – Where Are They Headed?

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Interview with Henry Min and Bahram Nour-Omid



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Bahram Nour-Omid

Bahram Nour-Omid

(CEO, Nestivity)

Dr. Nour-Omid was the founding Chairman and CEO of StudioXchange, Inc., a provider of production site, labor and equipment procurement services for the entertainment industry. StudioXchange was acquired by IFILM in 2000.

From 1997 to 1999, he was EVP and a Dir of Essentus, Inc., a provider of supply chain software for the apparel industry. From March 1991 through 1997, he was the founding Chief Technology Officer and a Director of Scopus Technology, Inc., a provider of front-office applications. Scopus went public in 1995 and was sold to Siebel Systems, Inc., in 1998.

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Session(s):

The Future Of Twitter – Where Are They Headed?

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Interview with Henry Min and Bahram Nour-Omid



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Vala Afshar

Vala Afshar

(CMO & Chief Customer Officer, Enterasys Networks)

Vala Afshar holds the new position of Chief Marketing Officer and Chief Customer Officer for Enterasys Networks. In this dynamic role, Afshar is responsible for global marketing of Enterasys, including brand awareness, demand generation, social media, PR, analyst relations, channel marketing and much more. In addition to leading global marketing, Afshar continues to excel in driving all global services and technical support functions for the company. In his 17 years at Enterasys, he and his support team have received numerous prestigious industry awards for outstanding support as well as service ratings that are unmatched in the industry.

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Session(s)

What’s Next With Social, Mobile And The Cloud?

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Interview with Ethan McCarty and Vala Afshar by Michael Krigsman of ZDNET & WSJ



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Andy Levey

Andy Levey

(Senior Manager of New Media and Analytics, Cirque du Soleil)

Andy Levey is the Senior Manager of New Media and Analytics for Cirque du Soleil Resident Shows Division. Andy oversees all social media strategies for both resident and touring Cirque du Soleil shows. Since joining in 2011, he has worked with brand partners to help develop social campaigns that have driven awareness, social growth, and revenue.

Prior to working for Cirque du Soleil, Andy was Director of Relationship Marketing for PURE Management Group and Angel Management Group where he was responsible for creating and developing the social assets of one of the largest nightlife and hospitality groups in Las Vegas.

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Session(s)

Killer Content Marketing

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Interview with Andy Levey (Cirque De Soleil) and Thomas Gerace (Skyword)



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Dan Keldsen

Dan Keldsen

(Chief Engagement Officer, Information Architected)

Chief Engagement Officer at Information Architected, Contributor at InformationWeek, Co-founder at Level 50 Software, Advisor at YouBloom. If your teams are dysfunctional, I’ll untie the knots and help uncover and strengthen the bonds that are buried in the mess (Enterprise Social). If your IT group isn’t understanding and supporting your business, I can help translate business needs into actionable technology strategy. If your customers/fans aren’t getting the experience they deserve, I help architect customer engagement and experience strategies and solutions.

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Session Details Coming Soon

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Brian Wassom

Brian Wassom

(Chair, Social/Mobile/Emerging Media Practice Group, Honigman Miller Schwartz and Cohn LLP)

Brian D. Wassom litigates disputes and counsels clients concerning copyright, trademark, publicity rights, entertainment, and related IP issues. He also assists media companies and journalists in exercising their freedom of the press, by helping them obtain access to information and defending them from claims of defamation, invasion of privacy, eavesdropping, and the like.

He authors the legal blog Wassom.com, which addresses the law of social and emerging media. Brian is also a highly sought-after public speaker. He regularly speaks to industry groups, legal education seminars, and conferences across the country on social media, augmented reality, and related topics.

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Session(s):

Social Media and the Law: Emerging Legal Issues and Obligations

BusinessNext

It’s becoming harder and harder to keep up with social media legal
developments – and what these changes mean for you and your business. Recent new laws and legal cases have changed the obligations of online content producers, created new responsibilities for employers, and created privacy implications. In this practical session, a panel of attorneys will discuss in plain english what recent changes in the law mean for you and your business.

Takeaways
1. Understanding ownership of social media accounts and creation of intellectual property using social media.
2. How changes to the law are affecting the relationship between employers and employees who use social media
3. Defamation concerns in the age of Twitter



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Mark Fidelman

Mark Fidelman

(Author/CEO/Writer/Managing Director, Evolve!)

Mark Fidelman is the Managing Director of Evolve! – the Social Business Agency, and the Socialized and Mobilized Columnist on Forbes. His experience includes more than two decades of technology sales and marketing with organizations including A.T. Kearney, EDS, CT Space and Autodesk.

Mark draws upon his experience as a Chief Social Strategist where he led numerous social initiatives and programs while working in partnership with companies like Microsoft and IBM.

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Session(s)

A Look Into The Future Of Influence Marketing

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Interview with Sam Fiorella (Sesei Marketing) and Jennifer Beaupre (Blogfrog) by Mark Fidelman



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Mitch Joel

Mitch Joel

(President, Twist Image)

Mitch Joel is President of Twist Image — an award-winning Digital Marketing and Communications agency. His first book, Six Pixels of Separation, named after his successful Blog and Podcast is a business and marketing bestseller. His next book, CTRL ALT DEL, will be coming out in Spring 2013.

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Session(s)

How To Find, Grow, Connect And Influence Your Network

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Interview with Mitch Joel and Robert Scoble by Dorie Clark of Forbes



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Jessica Gioglio

Jessica Gioglio

Jessica Gioglio

(Public Relations and Social Media Manager, Dunkin’ Donuts)

Jessica Gioglio is the public relations and social media manager for Dunkin’ Donuts. In this role, Jessica works with a cross-functional team to manage Dunkin’ Donuts’ social media strategy across Facebook, Twitter, Pinterest, Instagram, Google+ and YouTube. From producing highly engaging content, to tweeting fans as ^JG, and launching the company’s first-ever blog, “Behind the Beans,” Jessica enjoys celebrating DD fans and giving them a front row seat to what’s brewing at Dunkin’ Donuts. Prior to joining Dunkin’ Donuts, Jessica held public relations roles at TripAdvisor, State Street and Comcast. An avid writer, Jessica also runs The SavvyBostonian blog.

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Session(s)

The Digital Divide – Why Brands Don’t Get It

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Interview with Jessica E. Gioglio, Linda Sherman and Nick Harris by Dorie Clark



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Guy Kawasaki

Guy Kawasaki

(Author, Founding Partner, Alltop.com/Garage Technology Ventures)

Guy Kawasaki is the author of APE. What the Plus!, Enchantment, and nine other books. He is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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Session Details Coming Soon

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Dana White

Dana White

(President, Ultimate Fighting Championship )

Dana White is the President of the Ultimate Fighting Championship, the world’s leading mixed martial arts organization and the number one commercial Pay-Per-View event provider in the history of combat sports. Since purchasing the UFC in 2001 with partners Frank Fertitta III and Lorenzo Fertitta, White has helped revolutionize the sport. With White leading the charge, UFC programming is now available in more than one billion homes worldwide. Just last year, the UFC signed a landmark seven-year broadcast agreement with the FOX Sports Media Group, a sign that the fastest-growing sport in the world shows no signs of slowing down.

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Session Details Coming Soon

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Stan Slap

Stan Slap

(CEO – Founder, Slap)

Stan Slap is CEO of slap, the international consulting company renowned for achieving maximum commitment in manager, employee and customer cultures. He is the author of NYT bestseller, Bury My Heart at Conference Room B. His second book will be released in 2013. Stan focuses his hoodlum neurons on creating success for slap clients. He is credited with revolutionizing performance for some of the world’s biggest, smartest and fastest companies — developing explosive growth strategies and the cultural willingness to implement them. Stan Slap is intent on making a profound difference in the world before he’s forcibly removed from it.

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Session Details Coming Soon

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Mike Edelhart

Mike Edelhart

(CEO, The Tomorrow Project, LLC)

Mike Edelhart, CEO of The Tomorrow Project, producer of Pivot Conference and Social Week, is an experienced media and start-up executive. Mike was founder of First30 Services, a start-up accelerator. Mike has been CEO at many start-ups, including DeepDyve, Olive Software, Inman News, Zinio, and Third Age Media. Mike was a partner at Redleaf, a VC firm. Earlier in this career, at SoftBank, Mike oversaw the Seybold, Interop and Comdex conferences. Mike spent thirteen years at Ziff Davis in a variety of executive and editorial positions. He is author of more than 25 books.

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Session(s)

How To Really Build The Best In Class Social Business

BusinessNext

Interview with Mike Edelhart (President of Social Week) by Kare Anderson of Forbes



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Cameron Winklevoss

Cameron Winklevoss

(Co-Founder, Winklevoss Capital)

Cameron Winklevoss is a Founder of Winklevoss Capital which focuses on making investments in disruptive technology start-ups. As a Co-Founder of the social-network ConnectU, he was at the beginning of web 2.0. His story, now immortalized on the silver screen in The Social Network involves a roller-coaster journey in tech that began as an entreprenuer in a Harvard dorm room in 2003 and continues as an angel investor today.

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Session(s):

The Future Of Social Communities

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Interview with Cameron and Tyler Winklevoss by Bruce Upbin of Forbes



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Robert Scoble

Robert Scoble

(Blogger/Author/Tech Evangelist, Rackspace)

Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He currently works for Rackspace. He previously worked for Fast Company as a video blogger and is also co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel.

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Session(s)

How To Find, Grow, Connect And Influence Your Network

BusinessNext

Interview with Mitch Joel and Robert Scoble by Dorie Clark of Forbes



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Tyler Winklevoss

Tyler Winklevoss

(Principal, Winklevoss Capital)

Tyler Winklevoss is a Founder of Winklevoss Capital which focuses on making investments in disruptive technology start-ups. As a Co-Founder of the social-network ConnectU, he was at the beginning of web 2.0. His story, now immortalized on the silver screen in The Social Network involves a roller-coaster journey in tech that began as an entreprenuer in a Harvard dorm room in 2003 and continues today as an angel investor.

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Session(s)

The Future Of Social Communities

BusinessNext

Interview with Cameron and Tyler Winklevoss by Bruce Upbin of Forbes



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David Goldsmith

David Goldsmith

(President, Goldsmith Organization)

President of the Goldsmith Organization LLC, is an international consultant and advisor, speaker, telecast host, business owner, and author of Paid to THINK. He has served on the New York University faculty for twelve years and was awarded the SCPS Teacher Excellence Award. David’s also authored of more than 500 published articles on topics such as strategy, technology, new product development, marketing, customer service, innovation, and forecasting to name a few. Named by Successful Meetings Magazine as one of the speaking industry’s Top 26 Hottest Speakers

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Session Details Coming Soon

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Amy Jo Martin

Amy Jo Martin

(Founder & CEO, Digital Royalty, Inc.)

Amy Jo founded Digital Royalty three years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. Clients include: Shaquille O’Neal, FOX Sports, Nike, The X-Factor, Chicago White Sox, UFC, Dwayne “The Rock” Johnson, Los Angeles Kings, Tony Hsieh CEO of Zappos.com and more. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University. Amy and Digital Royalty have been featured in top-tier media outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek.

Amy Jo herself has nearly 1.3 million Twitter followers @AmyJoMartin and she travels the world to speak about the latest trends in social media, how to monetize various social platforms, and how to successfully build a personal brand by utilizing social media.

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Jon Ferrara

Jon Ferrara

(CEO, Nimble, Inc.)

A social entrepreneur at heart, Jon Ferrara founded GoldMine Software and lead the company until it was sold ten years later. GoldMine helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market and was the SMB CRM market leader.

After watching the immense rise in power social media was experiencing, Ferrara entered the start up world again when he noticed a distinct lack of any products that effectively combined Relationship Management, Social Listening & Engagement with Sales and Marketing. Jon founded Nimble to create an extensive Social Business platform to fill this gap.

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Session(s):

CEO Lessons: How to build a Large, Loyal Following of Brand Advocates

BusinessNext

Interview by Christine Crandell with Rob Tarkoff and Jon Ferrara


How to become an effective Social Business Today

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Jon’s talk will focus on how businesses can revolutionize their organization with social listening and engagement. In this session Jon will cover practical tips on how to teach your entire team to become proactive on social networks. He will also cover the ways in which a social business practices can help companies track key conversations by their core constituencies across all the channels they are occurring to make better strategic decisions in the customer life cycle process.

Takeaways
How to teach your entire team to become proactive on social networks.



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Matthew Michelsen

Matthew Michelsen

(CEO/Founder, The Backplane)

Matt Michelsen is a serial entrepreneur who has founded and scaled companies in finance, retail and media. As Backplane’s CEO/Founder, Matt’s now creating a new social web corridor to unite people around interests, affinities and movements. Backplane is powered, in part, by one of the largest digital footprints on the web, Lady Gaga’s social media community, (www.littlemonsters.com). Matt became one of the most connected people on Wall Street as founder of UNX, an electronic trading technology solutions company supporting buy-side institutions and broker-dealers. He is also Chairman at Gunnar Optiks. Attended University of Rhode Island and a former Airborne Ranger.

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Session(s)

Session Details Coming Soon

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Scott Abel

Scott Abel

(Content Choreographer, The Content Wrangler)

Scott Abel believes content is a business asset worthy of being managed efficiently and effectively. And, he’s not alone. As the man behind the curtain at The Content Wrangler, an internally-renowned content strategy consulting firm, Scott helps organizations think differently about the way they plan, create, manage and deliver content. All types of content. To all types of people. In many languages. For pretty much any purpose imaginable.

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Session(s):

Finding Time To Make Social Work For You

BusinessNext

The way we create, manage and deliver information today is riddled with inefficiency. Most people have no idea just how inefficient they are. They spend time on all sorts of productivity-sucking activities — usually involving computers — often unaware there are better, faster ways of accomplishing their goals. If you’re one of those people who “doesn’t have time for social”, this session will help you reclaim lost time — time you can use to harness the power of social networks and online communities. Chance are, you’ll be surprised just how much time you have to make social work for you.

Takeaways
Finding the time to make improvements in the future starts by taking a critical look at the way we work today. Attend this session and you’ll discover where the biggest time-suckers are hiding in your daily flow, how small changes in the way you work can yield big productivity benefits, and new ways of working that will help you reclaim the time you need to innovate.



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Yaacov Cohen

Yaacov Cohen

(Co-founder & CEO, harmon.ie)

Yaacov Cohen is Co-Founder and Social CEO of harmon.ie since 2008. A collaboration visionary, he believes in keeping it human. Technology needs to enhance our human interactions, not consume them. Yaacov and his team have eloquently combined human interaction and technology with harmon.ie, which transforms email into a collaboration console. He has presented at numerous collaboration conferences and was recently featured in Forbes.

Prior to joining harmon.ie, Yaacov served as a Software Engineer at the Israeli Navy Computer Center. He graduated Cum Laude from the Technion Israeli Institute of Technology with a B.S. degree in Computer Engineering.

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Session(s):

How to Create The Right Social User Experience

BusinessNext

It’s all about User Experience. Too many Social Initiatives fail in the Enterprise because of too much focus on the platform and not enough focus on the User Experience. How to Create a Social User Experience which is delivered accross different form factors: desktop, mobile, cloud but remains consistent and intuitive. How to Prevent your Social Intiative to be Yet an other Silo? How to use Social Analytics without compromising privacy concerns?

Takeaways
1. How to Focus on User Experience in your Social Initiative?
2. How Analytics will impact the next generation social platfroms.
3. How to deliver Contextual User Experience accross different form factors.



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Lin Humphrey

Lin Humphrey

(Mobile Marketing Academic of the Year, PhD Student, Texas Tech University)

Lin Humphrey was named the Mobile Marketing Association’s 2011 Global Mobile Marketing Academic of the Year He is a third year Marketing Ph.D. student at Texas Tech University focusing on the connected consumer. His industry experience includes digital marketing at Carnival Cruise Lines and AmericanExpress.com. His digital agency experience clients include Omni Hotels, Norwegian Cruise Line, USAA, and Samsung Mobile USA. Lin has published in the International Journal of Mobile Marketing and presented at the Warsaw Center Sports Mktg Conference, European Institute for Retail & Service Studies (Vienna – 2012), American Marketing Association & Cruise Shipping CMO Panel .

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Session(s):

The Connected Consumer

BusinessNext

The connected consumer has emerged as a result of three key trends. The first two are the intersection of mobile technology and social media, which has allowed us to expand and consult our network as never before. From purchase decisions to everyday hedonic consumption experiences, we share our daily lives with our friends and acquaintances. From meals to life milestones, our network is with us digitally. The result of these two trends leads to the third: self expression. This session overviews primary research on this topic with tangible examples of best practices in mobile and social for connected consumers.

Takeaways
1. Initial study findings on psychographics of social media users (aka Lin’s initial dissertation results).
2. Interpersonal characteristics and tendency to share of the connected consumer.
3. Best practices from digital marketers enabling self-expression.



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Steve Faktor

Steve Faktor

(Entrepreneur, Author, Digital Commerce Expert, IdeaFaktory dba Blue Beacon Partners, LLC)

Steve Faktor is founder of IdeaFaktory, where he incubates B2B startups, develops patents, and helps corporations innovate. Steve is author of Econovation (Wiley) about about capitalizing on America’s shift from consumerism to “producerism”. Steve is the ex-head of the American Express Chairman’s Innovation Fund and led innovation and strategy at Citi, MasterCard and Andersen. He has created several $100M+ payments, loyalty, and mobile businesses and deployed three enterprise innovation programs. Steve is a popular global speaker and writes for Forbes and Harvard Business Review. He also leads workshops, ideation and workshops on future growth and his 4C’s of InnovationTM methodology.

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Session(s):

Social Influence, Why Brands DO Care

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Interview with Susan Borst (IAB), Andy Levey (Cirque De Soleil), and Jon Dick (Klout) by Steve Faktor of Forbes


What the crowd will do next: How Social Currencies will Re-DEFINE the Economics of Work

BusinessNext

In life, as in economics, incentives change behaviors – sometimes unintentionally. We rarely think about the amusing array of carrots and sticks in our lives. Still, as consumers, citizens, and business leaders, we are surrounded by them and resistance is futile. With the emergence of mobile and social media, it’s amazing how much some will do for virtually no reward. Corporate, consumer, and worker psychology is in the middle of a massive recalibration as lives shift from Metropolis to The Matrix. That psychology can be quantified and harnessed.

Takeaways
1. Explore the economic and psychological lessons from social successes and misfires
2. Predict the surprising future of this technology go and how it will impact consumers, employees, businesses and the cash economy
3. Empower businesses and individuals to find creative ways to capitalize on the rise of social currencies to drive customer engagement, career success – and investment decisions



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Jacob Morgan

Jacob Morgan

(Principal & Co-founder, Chess Media Group)

Jacob is the Principal and Co-founder of Chess Media Group, a management consulting and strategic advisory firm on employee, customer, and partner collaboration. Jacob is also the author of The Collaborative Organization (McGraw Hill, July 2012) which is the first comprehensive strategy guide to emergent collaboration in the workplace. The book has become a best-seller and is endorsed by leaders such as the former CIO of the USA, CMO of Dell, CEO of Unisys, CIO of ManpowerGroup, CMO of SAP, Chair of the MIT Sloan Management Review, and dozens of others.

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Session(s)

Killer Content Marketing

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Interview with Jacob Morgan (ChessMedia) and Thomas Gerace (Skyword)



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Kare Anderson

Kare Anderson

(CEO, Say It Better Center)

Emmy-winning former NBC and Wall Street Journal reporter, now Forbes columnist, Huffington post blogger and speaker on communicating-to-connect, being frequently-quoted, and making consumer-serving places and events more memorable by storyboarding them. Help organizations stand out and build esprit de corps by creating employee-driven Ambassador Programs that strengthen stakeholder relationships. Author, Moving From Me to We.

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Become the Positively Unforgettable Face of Your Firm

BusinessNext
More than smarts, money, hard work, good intentions or even charisma, to stay sought-after in our increasingly complex yet connected world, hone two vital abilities, other than your strongest talent. They are your quotability and your capacity to collaborate with diverse people around sweet spots of mutual benefit.

Takeaways
1. Adopt the A.I.R. formula to be frequently quoted: Actionable. Interestingness. Relevant.
2. Evoke behavioral cues that bring out others better side so they see and support yours
3. Become the glue that holds a group together and move it towards collective accomplishment


Companies That Hit The Bullseye With Their Social Campaigns

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Interview with Lee Odden & Amy Porterfield by Kare Anderson of Forbes


How To Really Build The Best In Class Social Business

BusinessNext

Interview with Mike Edelhart (President of Social Week) by Kare Anderson of Forbes



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Lee Odden

Lee Odden

(CEO, TopRank Online Marketing)

Lee Odden is the Author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in helping Fortune 1000 companies grow brand visibility and sales online through online PR, search, social media, and content marketing.

Cited for his expertise by the Wall Street Journal, Forbes, Fortune and The Economist, Odden publishes one of the most popular marketing blogs (http://www.toprankblog.com) on the web. Odden has presented internationally from New York to Hong Kong on integrated marketing and PR.

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Session(s)

Companies That Hit The Bullseye With Their Social Campaigns

BusinessNext

Interview with Lee Odden & Amy Porterfield by Kare Anderson of Forbes



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Amy Porterfield

Amy Porterfield

(Facebook Author, Trainer and Speaker, Amy Porterfield, Inc.)

Amy is the co-author of Facebook Marketing All-In-One for Dummies and a Social Media Strategist for entrepreneurs and small businesses. With 12+ years marketing experience, Amy has worked with mega brands like Harley-Davidson Motorcycles, along with Peak Performance Coach, Tony Robbins, where she oversaw his content marketing team and collaborated on multiple online marketing campaigns. She currently creates online programs to teach entrepreneurs and small businesses how to leverage social media to gain greater exposure, attract quality leads and turn their fans and followers into loyal customers.

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Session(s)

Companies That Hit The Bullseye With Their Social Campaigns

BusinessNext

Interview with Lee Odden & Amy Porterfield by Kare Anderson of Forbes


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Michael Brito

Michael Brito

(SVP/Social Business, Edelman)

Michael Brito is an Senior Vice President of Social Business for Edelman. He is responsible for helping large and small organizations transform the way they work, communicate and engage with customers in order to create a more collaborative social business. His previous experience has been working in house with large brands such as Hewlett Packard, Yahoo! and Intel. He is also the author of Smart Business, Social Business: A Playbook for Social Media In Your Organization.

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Session(s):

The New Influencers: Brand Advocacy Inside & Out

BusinessNext

This session will take a deep dive into explaining the differences between influencers and advocates; and why creating customer advocate programs for both external brand advocates and internal employees delivers longer term business value then just influencer engagement. The session will also deliver real case studies that will equip participants with actionable next steps.

Takeaways
Participants will learn, step by step, how to create a customer and employee advocate programs to include process, governance, technology selection and measurement.



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Alison Groves

Alison Groves

(Product Coordinator, Raven Tools)

Need someone to tell it like it is? Alison calls a spade a SPADE. This Texas-born firecracker loves hockey, beer, television and Raven Tools. Little known fact: Separated at birth from 30 Rock’s Liz Lemon.

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Session(s)

Link Building: The Best Marketing Strategy You’ve Never Heard Of

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Everyone always asks, “How can I rank #1 in Google for X?” While Google changes their algorithm almost too frequently to keep up with, there is one constant of internet marketing: link building. Building links will not only help you perform better in the search engines, but also bring more attention to your site. Link building is really relationship building; learn how to accomplish that with social media, as well as good ol’ fashion hustle. Using several easy tools and strategies, you will be building links in no time.

Takeaways
1. More links = more site exposure and better rankings
2. Social media is an easy linkbuilding tool
3. Research methods to Link Building


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Stephanie Sammons

Stephanie Sammons

(CEO, Wired Advisor, LLC)

Stephanie is the founder and CEO of Wired Advisor™, a digital leadership platform for financial advisors, business professionals, and professional services firms. She is also the voice behind Build Online Influence™, a blog covering digital leadership and business strategies, social media, insights, interviews and digital tools. Stephanie spent more than 15 years in corporate leadership roles for Merrill Lynch and UBS. Stephanie is a regular contributor to Social Media Examiner and is also a singer-songwriter and recording musician.

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Session(s):

7 Powerful LinkedIn Marketing Strategies for Building Your Business

BusinessNext

All businesses big and small want to acquire new customers and increase loyalty with existing customers. LinkedIn provides an unparalleled opportunity to achieve these business goals. Stephanie Sammons founded her digital marketing company, Wired Advisor, in 2009 and has more than doubled the growth of her company year over year largely through the implementation of 7 powerful LinkedIn business marketing strategies. In this session, Stephanie will share these strategies with you in addition to recommended LinkedIn marketing tactics, lessons learned, and pitfalls to avoid in achieving your business goals. These 7 LinkedIn marketing strategies can help you grow your business regardless of company size or industry.

Takeaways
1. How to position your business as a leader in your industry and community
2. How to align your people to expand your company visibility and spread a consistent message
3. How to leverage the most critical high impact LinkedIn features to implement a successful business marketing plan



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John Corcoran

John Corcoran

(Attorney, The Smart Business Revolution blog)

John Corcoran is small business attorney in the San Francisco Bay Area and creator of SmartBusinessRevolution.com. Earlier in his career, John served as a White House aide during the Clinton Administration and Speechwriter in the California Governor’s office during the Davis Administration.

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Session(s):

Social Media and the Law: Emerging Legal Issues and Obligations

BusinessNext

It’s becoming harder and harder to keep up with social media legal developments – and what these changes mean for you and your business. Recent new laws and legal cases have changed the obligations of online content producers, created new responsibilities for employers, and created privacy implications. In this practical session, a panel of attorneys will discuss in plain english what recent changes in the law mean for you and your business.

Takeaways
1. Understanding ownership of social media accounts and creation of intellectual property using social media
2. How changes to the law are affecting the relationship between employers and employees who use social media
3. Defamation concerns in the age of Twitter



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Linda Sherman

Linda Sherman

(Co-Founder and Social Marketing Strategist, Courage Group)

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training.

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Session(s)

The Digital Divide – Why Brands Don’t Get It

BusinessNext

Interview with Jessica E. Gioglio, Linda Sherman and Nick Harris by Dorie Clark



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Christine Crandell

Christine Crandell

(President, New Business Strategies)

As President of New Business Strategies, an international B2B market strategy consultancy, she leads client services teams serving customers worldwide. Widely published in BusinessWeek, Forbes, B2B Marketing, Investor Business Daily, CMO.com, and Sandhill.com, and a blogger for Forbes.com, she has keynoted and spoken on improving marketing ROI, actionable buyers’ journeys, and customer loyalty. Her thought leadership has led to recognition in 2012 as one of the top twenty women in Sales and Marketing by the SLMA, one of the top 15 leaders in social selling, and one of Silicon Valley’s Most Influential Women by the Silicon Valley/San Jose Business Journal.

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Session(s):

It’s A Mobile And Social World – How To Succeed In It

BusinessNext

Interview with Justin Levy (Citrix) and Narinder Singh (Appirio) by Christine Crandell


CEO Lessons: How to build a Large, Loyal Following of Brand Advocates

BusinessNext

Interview by Christine Crandell with Rob Tarkoff and Jon Ferrara



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Mark Miller

Mark Miller

(Senior Storyteller, Nothing But SharePoint)

Mark Miller, Senior Storyteller, is recognized internationally for weaving engaging tales to simplify the explanation of complex, technological solutions. He is a serial community builder, participating in the creation of global online communities such as NothingButSharePoint, EndUserSharePoint and NothingButBranding.

Mark speaks on the building of community, methods for using social media to engage an online audience, the uses of SharePoint for enterprise level collaboration, and the future of productivity. His most recent excursion with the “Sharing the Point” team found him in Africa, stopping in Johannesburg, Cape Town, Nairobi , Dar es Salaam, Zanzibar and the summit of Mt. Kilimanjaro.

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Session(s)

Session Details Coming Soon

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Marcy Massura

Marcy Massura

(Digital Strategist, Weber Shandwick)

This finalist for PR News Social Media Professional of the Year is based in Orange County, California. Marcy Massura is Digital Supervisor and Strategist at Weber Shandwick. In addition to developing social strategies for numerous high-profile clients this award-winning international agency represents, Marcy serves as the digital voice for Lunchables within the social media space. Additionally, Marcy is Co-Founder a of the largest North American regional blogging organization, SCMA. She maintains her own popular humor website The Glamorous Life Association, and speaks as often as possible spreading her passion and joy for all things social.

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Session(s)

Digital Marketing: These Brands Get It – These Brands Don’t

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Interview with Marcy Massura, Kendra Bracken-Ferguson and Jas Dhillon



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Dorie Clark

Dorie Clark

(Consultant and Blogger, Forbes & Harvard Business Review)

Dorie Clark is a marketing strategy consultant and frequent contributor to the Harvard Business Review and Forbes. Recognized as a “branding expert” by the Associated Press, Clark consults and speaks for a diverse range of clients, including EMC, Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

Clark, a former presidential campaign spokeswoman, is the author of the forthcoming “Reinventing You: Define Your Brand, Imagine Your Future” (Harvard Business Review Press, April 2013). She has lectured at universities including Harvard, Georgetown, and the University of Michigan.

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Session(s):

How to Build A Personal Brand That Benefits Your Company

BusinessNext

Interview with Jeff Ragovin (SFDC) & Dorie Clark


The Digital Divide – Why Brands Don’t Get It

BusinessNext

Interview with Jessica E. Gioglio, Linda Sherman and Nick Harris by Dorie Clark


How To Find, Grow, Connect And Influence Your Network

BusinessNext

Interview with Mitch Joel and Robert Scoble by Dorie Clark of Forbes



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Brian Wong

Brian Wong

(CEO, Kiip)

Brian Wong is the co-founder and CEO of Kiip (pronounced “keep”), a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers and advertisers. Backed by Hummer Winblad, Relay Ventures, True Ventures and others, the company has raised $15.4 million in funding to date. Kiip has been listed by Forbes as one of the 4 Hot Online Ad Companies to Put on Your Watch List, and been named to the Dow Jones FasTech50 List.

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Session(s):

The Art of Mobile Business

BusinessNext

Interview with Brian Wong (Kiip.me) & Jack Bicer (Setpium) by Dorron Mottes



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Susan Borst

Susan Borst

(Director of Industry Initiatives, Interactive Advertising Bureau)

Susan Borst is the Director of Industry Initiatives at the IAB, spearheading the Social Media, B2B and Games member committees to identify key challenges and opportunities for growth, and setting standards and best practices.

Prior to joining the interactive world, Susan spent 20+ years at leading NYC creative agencies including Kaplan Thaler, Grey Worldwide and Hill Holiday. She brings a wealth of Account Management/Strategic Planning experience with leading brand marketers including P&G, Pfizer and Verizon Wireless. Susan also independently consulted on social media with media agencies and marketers with an eye toward content, advertising, and analytics.

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Session(s)

Social Influence, Why Brands DO Care

BusinessNext

Interview with Susan Borst (IAB), Andy Levey (Cirque De Soleil), and Jon Dick (Klout) by Steve Faktor of Forbes



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Ethan McCarty

Ethan McCarty

(Director, Enterprise Social Web Strategy, IBM)

Ethan leads IBM’s global digital and social strategy team responsible for driving transformation of digital communications and marketing at IBM, leading development of digital web services & prototyping digital/social programs, deploying digital social intelligence systems, and the stewardship of IBM’s social computing guidelines.

He is fascinated by the societal implications of user generated content; social computing and new methods of information discovery/decision making for large organizations; and especially the role of the individual in a networked society.

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Session(s)

What’s Next With Social, Mobile And The Cloud?

BusinessNext

Interview with Ethan McCarty and Vala Afshar by Michael Krigsman of ZDNET & WSJ



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Justin Levy

Justin Levy

(Head of Global Social Media, Online Services Div., Citrix)

Justin Levy heads up global social media for the Online Services Division of Citrix. Justin works on a wide range of internal and external projects, developing social media strategies and helping to scale social media across the company. Previously Justin served as Executive Director at New Marketing Labs, which was a social media agency that worked with clients ranging from Fortune 500 brands to small-to-medium sized businesses. Justin is the co-author of the bestselling book Facebook Marketing and blogs frequently at justinrlevy.com.

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Session(s)

It’s A Mobile And Social World – How To Succeed In It

BusinessNext

Interview with Justin Levy (Citrix) and Narinder Singh (Appirio) by Christine Crandell



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Jonathan Dick

Jonathan Dick

(Director of Business Development, Klout)

Jon Dick is Director of Business Development at Klout, a social media measurement service with the mission of empowering every person by unlocking their influence. In this role, he works with the world’s largest brands and agencies to shape the future of influencer marketing. Jon spent 6 years in Chicago performing improvised comedy before earning his MBA from the Harvard Business School.

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Session(s)

Social Influence, Why Brands DO Care

BusinessNext

Interview with Susan Borst (IAB), Andy Levey (Cirque De Soleil), and Jon Dick (Klout) by Steve Faktor of Forbes



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Jennifer Beaupre

Jennifer Beaupre

(Head Of Marketing, BlogFrog)

Jennifer Beaupre is the head of marketing at BlogFrog and is responsible for directing strategy and execution of marketing campaigns, social media, public relations, content and lead generation, and branding. Prior to BlogFrog, she was vice president of global marketing at Acrolinx, where she oversaw all global marketing activities, from campaign creation to sale. She is a yoga enthusiast, snowboarder and loves to travel. Having lived in Costa Rica, Jennifer speaks fluent Spanish and loves to surf. An industry thought leader, Beaupre is a blogger, content contributor and speaker at industry events and conferences.

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Session(s)

A Look Into The Future Of Influence Marketing

BusinessNext

Interview with Sam Fiorella (Sesei Marketing) and Jennifer Beaupre (Blogfrog) by Mark Fidelman



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Dr. Natalie Petouhoff

Dr. Natalie Petouhoff

(CEO, Social Business Builders: The Results Group)

As a Forrester Analyst, Dr. Natalie led the pack by writing the world’s 1st social media ROI model. As a sought after thought leader and keynote speaker, her work in is a dozen books and hundreds of white papers and articles in USAToday, Adage, BusinessWeek, Fast Company, NYT

Dr. Natalie’s practical experience & proven ability to help companies—fast track, measure & optimize social media initiatives, vet/choose from top social media software and optimize change, organizational alignment & deliver social media training—is how she helps her clients and students at UCLA Anderson to optimize their social media ROI & business results.

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Session Details Coming Soon

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Michael Krigsman

Michael Krigsman

(CEO, Asuret, Inc.)

Michael Krigsman is CEO of consulting and research firm Asuret He is an international authority on creating IT project success and related CIO issues. He has written 1,000 posts on enterprise software, cloud, CRM, ERP and business / IT alignment. Michael is mentioned in over 600 blogs, newspapers, television, trade publications, presentations, dissertations, and other media. He is quoted in almost 20 books and contributed to the Wall Street Journal CIO blog. Michael has worked with companies including SAP, IBM, Lotus, and many others. He has presented to Harvard University, Babson College, University College London, Boston University, and Suffolk University.

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Session(s)

What’s Next With Social, Mobile And The Cloud?

BusinessNext

Interview with Ethan McCarty and Vala Afshar by Michael Krigsman of ZDNET & WSJ



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Luke Hohmann

Luke Hohmann

(CEO, The Innovation Games Company)

Luke Hohmann is the Founder and CEO of The Innovation Games® Company. The author of three books with long titles, Luke’s playfully diverse background of life experiences has uniquely prepared him to design and produce serious games. Luke’s an old school Silicon Valley entrepreneur. Instead of building a company to flip, he’s building a company to change the world. E.B. White is proud!

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Session(s)

Session Details Coming Soon

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Narinder Singh

Narinder Singh

(Chief Strategy Officer, co-founder, Appirio)

As Chief Strategy Officer at Appirio, Narinder is responsible for overseeing the company’s strategy and marketing. He is also responsible for the creation and evolution of CloudSpokes, Appirio’s innovative crowdsourcing community for cloud development. A co-founder of Appirio, Narinder brings more than 15 years of software and business experience and plays a key role in keeping Appirio at the forefront of cloud computing.

Appirio’s innovation and expertise has been recognized by the World Economic Forum as a 2012 Technology Pioneer, Businessweek as one of America’s Most Promising Startups and by AlwaysOn as On-Demand Company of the Year (2010).

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Session(s)

It’s A Mobile And Social World – How To Succeed In It

BusinessNext

Interview with Justin Levy (Citrix) and Narinder Singh (Appirio) by Christine Crandell



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Kendra Bracken-Ferguson

Kendra Bracken-Ferguson

(Co-Founder/Managing Director, Digital Brand Architects)

Kendra Bracken–Ferguson navigated the digital landscape at Fleishman-Hillard Global Communications where she started working in social media in 2003 with the launch of MySpace. She went on to lead the digital consumer team and worked with brands such as AT&T, Motorola, DKNY, Reebok, PepsiCo, etc. before heading up social media for Ralph Lauren, launching Polo Ralph Lauren’s first dedicated global social media department and working closely with brand management, marketing, advertising, and public relations to develop and drive a cohesive approach to the online space. She was instrumental in driving Ralph Lauren’s Facebook page to over a million fans.

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Session(s)

Digital Marketing: These Brands Get It – These Brands Don’t

BusinessNext

Interview with Marcy Massura, Kendra Bracken-Ferguson and Jas Dhillon



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Jas Dhillon

Jas Dhillon

(Chief Social Technology Officer, Ipsos)

Jas Dhillon is currently Chief Social Technology Officer at Ipsos (IPSOS.PA), one of the world’s top three research and marketing companies. At Ipsos Jas has overall responsibility for innovation-oriented technology initiatives related to Ipsos’s social, collaboration, gamification, data visualization and mobile platforms. He is also an accomplished entrepreneur who started and scaled two successful Internet Companies. Previously, Jas founded Pivotal Ventures, an early stage venture accelerator focusing on technologies at the intersection of the mobile and social web.

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Session(s)

Digital Marketing: These Brands Get It – These Brands Don’t

BusinessNext

Interview with Marcy Massura, Kendra Bracken-Ferguson and Jas Dhillon



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Jack Bicer

Jack Bicer

(CEO, Septium Corporation)

With 30+ years of experience in software development, Jack’s claim to fame is his invention of the Uninstall software during his tenure at Symantec, that is now included in virtually every commercial software package. He is also the inventor of the “Automated Software Updates” that is on every computer and every smartphone. Having spent 12+ years in a CTO capacity for software companies and dot coms, including an acquisition by VeriSign, Jack has delivered over 100 software development projects on time and on budget.

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Session(s)

The Art Of Mobile Business

BusinessNext

Interview with Brian Wong (Kiip.me) & Jack Bicer (Setpium) by Dorron Mottes



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Sam Fiorella

Sam Fiorella

(Partner, CX Strategist, Sensei Marketing)

Partner at Sensei Inc., focused on aiding global companies grow their business value through improved customer experiences. 20+ years experience working with international brands such as Morgan Stanley, AOL, Deutsche Bank and Hyatt Gaming Management. Author, syndicated blogger and moderator of Twitter’s first weekly debate: #bizforum.

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Session(s)

A Look Into The Future Of Influence Marketing

BusinessNext

Interview with Sam Fiorella (Sesei Marketing) and Jennifer Beaupre (Blogfrog) by Mark Fidelman



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Matt Ridings

Matt Ridings

(Cofounder & CEO, SideraWorks)

Matt is the Co-Founder & CEO of SideraWorks, a management consultancy focused on social business transformation. He is a business strategist, keynote speaker, executive facilitator, and writer. A new book ‘Creating Gravity: Designing An Organization That Attracts’ is slated for a 2013 release with his co-author Amber Naslund. His work over the last 10 years has focused primarily in developing innovation cultures, change management initiatives, and specialized market research using social channels. He has advised organizations in digital and organizational strategies since 1994 including large established brands such as Levi’s, Cisco, and British Airways and built a 300+ person consultancy.

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Session(s):

The New Influencers: Brand Advocacy Inside & Out

BusinessNext

This session will take a deep dive into explaining the differences between influencers and advocates; and why creating customer advocate programs for both external brand advocates and internal employees delivers longer term business value then just influencer engagement. The session will also deliver real case studies that will equip participants with actionable next steps.

Takeaways
Participants will learn, step by step, how to create a customer and employee advocate programs to include process, governance, technology selection and measurement.



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Rob Tarkoff

Rob Tarkoff

(President & Chief Executive Officer, Lithium Technologies)

Rob is responsible for Lithium’s strategic direction and corporate vision. Rob joined from Adobe, where he served as Senior Vice President and General Manager of the Digital Enterprise Solutions business unit that had annual revenue in excess of $1 billion. Rob pioneered Adobe’s Customer Experience Management strategy and led the core Acrobat, Adobe Connect Web conferencing and Adobe Digital Enterprise Platform. He oversaw Adobe’s acquisition of Day Software. Rob holds a Juris Doctorate from Harvard Law School and a bachelor’s degree from Amherst College. He serves on Advent Software’s board and on Lawrence Hall of Science’s board of advisors.

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Session(s)

CEO Lessons: How to build a Large, Loyal Following of Brand Advocates

BusinessNext

Interview by Christine Crandell with Rob Tarkoff and Jon Ferrara



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Lori Ruff

Lori Ruff

(CEO, Integrated Alliances)

Lori is CEO of Integrated Alliances Int’l, a training & consulting firm for sales, marketing, recruiting and executive management on LinkedIn & Social Media. She is a Forbes Top 50 Social Media Power Influencer, top woman on LinkedIn, author, speaker, radio host and regular contributor to Social Media Sun, Business2Community and Linked Intelligence. Lori is a long-recognized thought leader on executable B2B social networking strategies evangelizing Relationship-Driven Business Development via social channels.

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Session Details Coming Soon

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Tom Gerace

Tom Gerace

(CEO, Skyword, Inc.)

Tom Gerace is founder and CEO of Skyword, the leading content production platform. Prior to founding Skyword™, Gerace also founded and served as President of Be Free, a publicly traded online affiliate marketing platform company. Gerace was awarded two U.S. Patents (5,848,396 and 5,991,735) for profiling computer users and targeting advertising based on that profiling. During his tenure with the company, Be Free served more than 300 leading brands. Prior to founding Be Free, Tom was a senior business analyst at HBS. Tom received a Bachelor of Arts in Social Studies from Harvard University.

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Session(s):

Killer Content Marketing

BusinessNext

Interview with Jacob Morgan (ChessMedia) and Thomas Gerace (Skyword)


Brand Journalist — Creating great content for companies without selling your soul

BusinessNext

Brands around the world are becoming publishers. This session explores how writers can leverage their reputation, domain expertise, and networks of followers, friends and fans to build a relationship with these brands, without compromising integrity.

Takeaways
1. Identifying potential brand partners
2. Selecting the relationships that are right for you
3. Understanding the ground rules
4. Deciding when to promote your content
5. Being transparent with your brand partners and audience



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Bruce Upbin

Bruce Upbin

(Managing Editor, Forbes)

Bruce Upbin is a Managing Editor for Forbes, overseeing its technology coverage, global wealth reporting and editorial data platforms, including the Forbes 400, the World’s Billionaires and the Global 2000 Leading Companies. Prior to that he was an Assistant Managing Editor, running the magazine’s technology and health coverage as well as special sections on innovation and creativity. He is a graduate of Northwestern University and the University of Arizona, and lives in Brooklyn.

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Session(s):

The Future Of Social Communities

BusinessNext

Interview with Cameron and Tyler Winklevoss by Bruce Upbin of Forbes



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Ann Handley

Ann Handley

(Chief Content Officer, MarketingProfs)

Ann Handley is the Chief Content Officer of MarketingProfs, which provides marketing know-how for 420,000 subscribers. She is co-author of the bestselling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts,Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011) and a monthly columnist for Entrepreneur magazine.

Ann was previously the co-founder of ClickZ, one of the first sources of interactive marketing news. Prior to that, she spent 12 years as a business editor/writer for a bunch of places, including the Boston Globe and those magazines in the back pockets of airline seats.

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Session Details Coming Soon

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